For most of us, digital marketing and e-commerce have yet to bear fruit in times of slow consumer spending and record unemployment. But digital is providing remarkably significant value for some brands. These leaders are not gratuitously rushing into realms like Facebook or Twitter to "engage" as much as they're taking a step back, breathing deeply and ultimately finding their ways back to tried-and-true practices that can be significantly enhanced by digital. For them, staying grounded in achieving business objectives is proving to be the difference between success and failure in today's challenged economy.
The idea that Bostonians would wake up one morning and find out that the Ritz-Carlton Boston was suddenly the Taj Boston is astonishing. Built in 1927, the Ritz-Carlton was to Boston what the Plaza was to New York; the Palmer House was to Chicago; and the Adams Mark was (and is) to San Francisco—a home away from home that offered unmatched elegance, service and ambiance. I’ll take it one step further: perpetual perfection. The motto of the Ritz-Carlton staff: “We are ladies and gentlemen serving ladies and gentlemen.” A second Ritz-Carlton exists in Boston. But if you Google “The Ritz-Carlton Boston,” the following is