Ken Schneider Lift

By Ken Schneider Lift notes have come a long way from the days of "In case you've decided to say 'no' to this offer ..." Now they can be a vital part of the overall puzzle that forms a winning direct mail package. Notice I said "can be." That's because, like any other component in the package, to be effective, it must be done well. Here are a few ways I've used lift notes to perform various tasks. Flatter the Prospect One of the best selling techniques you can use, whether you're selling a diamond ring or a magazine subscription, is

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