Ken Burke E

By Ken Burke E-mail is a great sales tool, but it lacks precision. With the same message going out to large groups of customers at the same time, it can be impossible to cater to individual customers' constantly changing interests in a timely and relevant way. Event-based marketing applies a technological answer to this very human situation. It enables you to automatically send focused e-mail messages at the specific time you choose. Event-based marketing systems help you capitalize on recent transactions and Web site activity to: >encourage repeat visits and repeat purchases; >place your brand, products and messaging at the center of your customer's

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