Kelly Hlavinka

Consumers have sounded a clear warning to brands in COLLOQUY’s latest research into the word-of-mouth (WOM) sharing practices of U.S. households: Bad news travels fast. Of 3,295 U.S. consumers surveyed by COLLOQUY, slightly more than one out of every four (26%) said they are far more likely to spread the word to family, friends and coworkers about a bad experience with a product or service than a good one.

The economy continues to lag, and that appears to understandably affect almost every sector in the marketing industry. But there's one major exception: loyalty programs, which recognize and reward the best customers of an organization. According to the recent white paper from loyalty marketing publisher and research company COLLOQUY, After the Meltdown: Consumer Attitudes and Perceptions About Loyalty Programs in the Post-Recession Economy, U.S. consumer participation in loyalty programs has jumped nearly 20 percent amid the recession. Here are two reasons why.

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