Kelli Beougher

Running a productive affiliate program hinges on effective communication with your affiliates. Merchants need to listen to feedback from these online partners and be proactive in maintaining contact with them. Affiliates are your online sales force, and as such they often are the experts when it comes to reaching new customers online. They can help you learn what works. But a smart communication strategy starts the dialogue before the affiliate even applies to be part of your program. Affiliate Recruitment To attract top affiliate partners, provide prospective affiliates with as much organized information as possible. In your recruitment communications, clearly delineate the following:

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