Karen Cronin

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

Forced to take action by the NCOA requirement to update lists no more than 95 days before mailing, Chicago-based Blind Service Association found a better way to clean its list and keep its donors.

Even in these days of e-mail and the Internet, direct mail marketing — like it or not — remains one of the most effective ways to reach a targeted audience.

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