Judy Loschen

Epsilon and Email Institute released the "Q4 2013 North America Email Trends and Benchmarks" report that shows an increase in email open rates over the previous year's metrics (Q4 2012). The analysis also found that a significant amount (62 percent) of new subscribers were unengaged with marketers' email programs in Q4 2013, highlighting the continual need to build and maintain subscriber engagement.

Epsilon, a global leader in delivering direct-to-consumer connections that drive business performance, and Email Institute, the Epsilon-powered email best practices destination, today released the "Q4 2012 North America Email Trends and Benchmarks" report. The report shows growth in the use of triggered messaging, up 73 percent year over year, with triggered messages yielding 70.5 percent higher open rates and 101.8 percent higher click rates compared to Business As Usual (BAU) messages in Q4 2012. Additionally the report's Email Activity Segmentation Evaluation (EASE) revealed that for the third consecutive quarter over 50 percent of the average brand's opt-in email list had no activity.

The Direct Marketing Association's Email Experience Council and Epsilon today released the Q4 2011 North America Email Trends and Benchmarks Results. For the first time, the report includes an analysis of triggered email messages, revealing that triggered messages represented 2.8 percent of total email volume measured in the report in Q4. These messages had 96 percent higher open rates and 125 percent higher click rates than "business as usual" messages.

The Direct Marketing Association (DMA) and Epsilon today released the Q2 2011 North America Email Trends and Benchmarks Results, which show a 16.2 percent increase in average volume-per-client from Q1 2011, and a 14.3 percent decrease in average volume-per-client from Q2 2010.  Open rates increased by 0.4 percent from Q2 2010 and click rates were directly in line with the same time last year.

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