John Timmerman

Heather Fletcher is senior content editor with Target Marketing.

GDP what? That question sums up the main problem American marketers are having with the European Union’s privacy regulations. They don’t understand it and many of them don’t even think it applies to them. But now, all — every single one — of the European Union’s citizens will be protected by General Data Protection Regulation (GDPR), whether they’re in Europe or not. And whether the businesses they patronize are in Europe or not. So we created a guide for marketers on GDPR compliance.

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