What’s a modern marketing person to do? The easy answer is leveraging customer data to make the interaction something that’s both personal and relevant. We have the technology and the channels for communicating in a personal way because we know so much more about our audience. The trick is always in making sure every part of the customer journey leverages the same robust data, so the experience can be seamless and consistent.
COVID-19’s Impact on Millennial and Gen Z Media Habits — And How Marketers Should Pivot
4 Tips for Targeted Customer Acquisition Marketing
The Rashomon Effect in Change Management (and How to Overcome It)
How Discover Puerto Rico Manages Tourism Marketing During COVID-19
A Look at Marketing Spend Recalibrated: Where Are the Green Shoots?
WWTT? Post-Pandemic Vacation Daydreams Courtesy of Discover Puerto Rico