John Sission

John Sisson is the President of Westwood, Mass.-based Wilde Agency, an agency that creates digital marketing and direct marketing powered by behavioral science to drive superior results for leading brands.

What’s a modern marketing person to do? The easy answer is leveraging customer data to make the interaction something that’s both personal and relevant. We have the technology and the channels for communicating in a personal way because we know so much more about our audience. The trick is always in making sure every part of the customer journey leverages the same robust data, so the experience can be seamless and consistent.

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