John Polacek

While marketers have been using email for decades, the biggest impact on this platform has come in the last three to five years due to the quick and exponential increase in smartphone adoption, thus leading to a change in how emails are viewed. Mobile email is the one thing that most blurs the line between personal and public, as people are moving in droves to have both personal and work emails on the same phone. The reason? In this day and age, they always have their phones with them.

More Blogs