Marketing today happens through a lot of different devices and channels, most of which marketers understand pretty well. But as the channels multiply and merge quicker and quicker, understanding the integrated marketing environment is less about putting the channels together than seeing them as one omnichannel whole. To succeed in that omnichannel, total marketing environment, there are three things all marketers must understand.
The Olympics are the marketing event of the moment. I've certainly watched my share of the sporting events, but I hadn't yet sat down and focused just on the ads going on in the show. So last night, I decided to focus on the most interesting part of these games: the commercials!