John Lewis

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 

Alexander Pope is making a 21st Century comeback. I'd love to be in Google's conference room as the team there decides just how to adhere to a European court's decision that European citizens have a right to be forgotten (on Google). Or what about email? A UK court just took a British retailer to task—John Lewis—for having a pre-checked form box for new customers that permits an email communication to the paying customer, along with an easy-to-use opt-out

John Lewis has had to pay damages because of its email marketing and data privacy opt-in approach on its site. I've created an alert on it because the finding seems to relate to the common practice of pre-ticking a box during purchase and following that up with an "abandoned shopping cart email." The UK case was brought against the retailer by Roddy Mansfield, a Sky news producer. It was a private action and the finding was in a county court. He had registered his details with John Lewis' website, a process which includes a pre-ticked box consenting to marketing emails.

Call it the unchecked box felt round the world. The worldwide anti-spam movement scored an earth-shaking, landscape-altering victory as British retailer John Lewis has been ordered to pay unspecified damages for sending unsolicited emails to a Sky news reporter who clearly hasn’t enough to do. According to various reports, Sky news reporter Roddy Mansfield brought the case after he started getting unsolicited email from the retailer. “Mr Mansfield began receiving the promotional emails after registering his details with John Lewis' website which opted-him-in for marketing using a pre-ticked consent box,” said one report

Activity will focus on the fact that CollectPlus has more than 5,500 pick-up points for its parcels, which are open early until late, seven days a week, which is more convenient than the Post Office’s shorter opening hours. Catherine Woolfe, marketing director of CollectPlus and former E.ON marketer, said: "There is real momentum in the business and huge ambition for the brand, which grew by 83 percent year on year in the last quarter of 2013, and is now shipping over 250,000 parcels a week. The CollectPlus proposition as a modern-day alternative to the Post Office is an increasingly compelling

Optimizing desktop landing pages is a tricky business, as you need to make sure all the most alluring content is visible along with a clear call-to-action. These problems are obviously magnified on a smartphone screen as you’ve got to cram everything into a space just two inches by three inches. The perennial issue of capturing smartphone conversions is one we’ve addressed before in posts looking at mobile checkouts and best practice for mobile CTAs. And optimising landing pages is a big part of increasing conversions, as mobile users tend to be impatient

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