John Jantsch

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

Not only is the copy in ServInt's display ad consistent with the copy on social media site DamnYouAutoCorrect.com, but so is its design. It probably helps that McLean, Va.-based enterprise Web hosting provider ServInt is DYAC's Web host, but other marketers are starting to comprehend social media, too.

In the recently published "Profiles in Marketing Excellence," author and marketer Pamela Lockard interviewed 25 top marketers—including our own Denny Hatch—to discover what common traits made them successful. These are five habits that she found these experts shared, with quotes from the book about how those qualities changed their careers.

The hypothalamus is the part of the brain that regulates aggression, hunger, thirst, pleasure, material behavior and, according to Duct Tape Marketing blog's John Jantsch, the desire to refer.

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