John Grant

Going green is the socially responsible and hip thing to do, but according to marketer, author and blogger John Grant, no one really agrees on what “going green” means. For marketers especially, there is a blanket term of “green marketing” floating around the industry, ambiguous in its intention, but righteous in its spirit. But not anymore. Grant’s most recent book, “The Green Marketing Manifesto,” aims to pull this blanket from over the eyes of the marketing community and give readers a solid understanding that green marketing needs to be both commercial and environmental, while encouraging marketers to “ditch the old 20th century marketing

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