John Gilbert

Up to now, Vermont has been famous for producing wood stoves, thick woolens, gourmet foods and maple syrup. But television infomercials?

PajamaJeans? Wonder Hangers? Twin Draft Guard? Meatball Magic? Yes, things are changing in the Vermont econosphere, and leading the charge is Steve Heroux and his wildly successful Williston company, Hampton Direct.

Hampton Direct seeks out and develops products—most often inventions—that save consumers time and/or money and/or solves a problem: i.e., drafts under doors, a lack of closet space, or uncomfortable—yet fashionable—women's jeans.

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