Hanover Direct Had Nearly Drowned Among Too Many Properties, But its Focus is Clear Now: A New Merchandising Strategy that Concentrates on Core Brands. By Alicia Orr Suman Focus. That's what was lacking at Hanover Direct, says Tom Shull, president and CEO of the company. Hanover Direct, nearly insolvent when Shull took the helm two-and-a half years ago, at one time had 22 businesses. To get out of debt, Hanover shed catalogs and other businesses, and concentrated on growing its strongest brands. Shull, a turnaround specialist who had worked on the revitalizations of both Barneys and Macy's, says it was a
COVID-19’s Impact on Millennial and Gen Z Media Habits — And How Marketers Should Pivot
4 Tips for Targeted Customer Acquisition Marketing
The Rashomon Effect in Change Management (and How to Overcome It)
How Discover Puerto Rico Manages Tourism Marketing During COVID-19
A Look at Marketing Spend Recalibrated: Where Are the Green Shoots?
WWTT? Post-Pandemic Vacation Daydreams Courtesy of Discover Puerto Rico