John Alba

Nestled in the rolling hills of Virginia, Information Products Co. is the brainchild of president John Alba, who started his mail-order career in the catalog business. Based on his experience identifying which best-selling products would sell effectively via inserts, Alba in 1995 developed a mail-order company that sells name/address labels and personalized children’s products—such as name art and stickers—entirely through insert media. Alba estimates that his firm places 50 million inserts monthly, working with Stanton Direct Marketing for both brokerage services and management of its own insert programs. Hallie Mummert, Target Marketing’s editor in chief, spoke with Alba to learn what’s working for a

More Blogs