Johannes Gutenberg

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

In the final week of May 2009, BookExpo America—the vast annual book publishing conference—took place at the Javits Convention Center on the West Side of Manhattan.

According to the MediaBistro blog GalleyCat, a panel featured 56-year-old editor Tina Brown (Tatler [U.K.], The New Yorker, Talk, Vanity Fair and currently railing against for its lowball pricing of books for the magical new e-reading machine, Kindle.

"$9.99 is a paltry, pitiful sum," Brown proclaimed.

Brown is a great editor, but she doesn't know squat about book publishing or business models.

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