Joe Clancy

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Peggy and I love the American presidency. The pomp and panoply of presidential trips, White House galas, press conferences, one-on-one Q&As—we're there glued to the telly. Apart from the president, we looked for the square-jawed Secret Service guy who was always next to the president scanning the crowd.

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