Jim Marous

Heather Fletcher is senior content editor with Target Marketing.

Think of it as the Amazon product recommendations for financial services customers. “If you bought this product, FinServ marketers believe you would also be interested in …”

For most websites, only 2 percent of Web traffic converts on the first visit. Retargeting is a wickedly effective tool that helps marketers reach the 98 percent of users who don’t convert right away. It’s so smart, so powerful and so scalable that every business can—and should—be using it right now. As the costs for traditional marketing tactics continue to rise and results continue to decrease, effective targeting and marketing media mix has never been more important … One way to improve your results is to supplement your investment in offline channels like direct mail, email and mass media with

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