Jim Leichenko

Heather Fletcher is senior content editor with Target Marketing.

If you’re like the kid who finishes homework assignments early and moves on to the bonus-point assignments, this article is for you. E-commerce marketers can get ahead of competitors by researching and bidding on Black Friday keywords now.

So many consumers wanted to star in a Super Bowl commercial slated to run on Sunday that their visits to crashthesuperbowl.doritos.com accounted for 36.5 percent of all of Google’s paid search clicks on the 168 Super Bowl-related keywords AdGooroo studied in January, the company said on Wednesday.

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