Jeremy Zimmerman

Jeremy Zimmerman is Associate Content Editor for Target Marketing magazine and Direct Marketing IQ.

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

Surf's up, dudes and dudettes! Everybody's gone surfing — channel surfing, that is. But not TV, or on the sea: Marketing channels! Making multichannel natural isn't easy, but sometimes it's simpler than it looks!

Don't! Join Jeremy Zimmerman as he carefully handles "el carta diablo" — the Letter From Hell — and illustrates four fiery things not to use on your direct mail campaigns. From copy to creative, this letter has got it all mixed up, and we can learn from it.

There’s coffee, and then there’s coffee. Some people — myself included — obsess over their cuppa joe to no end. There’s all sorts of variables involved: brewing methods, water temperature and purity, grind size and of course, the coffee itself. When it comes to sourcing my coffees, I’m a big fan subscription provider Mistobox. It’s almost like Birchbox, just for coffee.

Last week, I decided to head back to school. When a colleague sent me the information about the Internet Marketing Association's Certified Internet Marketing Course, I couldn't say no! A sort of Target Marketing U, if you will.

Talk about flipping the script. In an interesting move, last week some ad-blocking users — myself included — noticed that The Washington Post was taking a bold stance against site visitors who employ the software, shutting them out completely from reading its articles.

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