Jeremiah Owyang

Heather Fletcher is senior content editor with Target Marketing.

The day of brands quaking at the thought of a presidential tweet may be over, thanks to the Nordstrom surge. The retailer made a business decision to remove First Daughter Ivanka Trump’s fashion line from its stores, saying the line’s sales were dropping. On Wednesday, President Donald Trump railed against the brand, saying Nordstrom treated his daughter unfairly.

Dear Brands,

I want an open relationship. I don’t want to buy from you directly, I want to rent, subscribe and borrow your goods. If I end up buying your product, I want to use it with others to resell, rent to others, swap or lend. All my life, we’ve had a committed and dedicated relationship. You told me what to buy, I bought it, and bought it again, but it’s about to change. It’s not you, it’s me. Our world has changed, and along with it, my preferences. From a more socially responsible mindset, economic pressures not to be efficient,

I am a seasoned chief marketing officer. I went to an Ivy League college, have an MBA from Wharton, served for many years as CMO of a billion-dollar publisher, and most recently, served as CMO of a major technology consultancy. Yet just a few years ago, I was well on my way to becoming obsolete. You see, nearly everything I learned, did and experienced as a marketer was wrong. I was analog in a digital world. I tended to be more creative than analytical. Content marketing was barely on my radar screen, let alone content marketing best practices

Imagine a world in which we are assigned a number that indicates how influential we are. This number would help determine whether you receive a job, a hotel-room upgrade or free samples at the supermarket. If your influence score is low, you don’t get the promotion, the suite or the complimentary cookies.

Over the past couple of years, an entirely new kind of executive has begun to appear in the upper echelons of US corporations: the social media strategist. Some 200 major US businesses now employ such a person.

"Yahoo’s new homepage is more like a feedreader and application platform for users to do more without leaving Yahoo.com. It’s a much needed update as Yahoo keeps up with the modern web, but think of it as evolution — not a revolution."


July 21, "Yahoo’s New HomePage Integrates Applications –and Dabbles with Social," posted by Jeremiah Owyang, Web Strategy by Jeremiah Owyang

More Blogs