Jennifer Wong

Heather Fletcher is senior content editor with Target Marketing.

How do your website and digital marketing results compare with those of other B-to-B marketers? Are you investing in the right digital channels to efficiently drive leads? Optify answers these questions in its recently released study, the "2012 B2B Marketing Benchmark Report." We analyzed more than 62 million visits and more than 350,000 leads from 600-plus small and medium-sized B-to-B websites to give marketers insight on what's working and what's not in the world of B-to-B digital marketing.

Instead of making email obsolete, the extensive use of social media has made email an even more valuable channel. Social media gives marketers another option for engaging with their communities and reduces "email fatigue." Leveraging social media also allows marketers to personalize the conversation and make it more targeted.

Making its virtual show debut, a hands-on workshop about technology drew hundreds of attendees at InterACT! Virtual Conference & Expo. Not surprisingly, it also drew many questions from those conferees. Here are some of the questions from workshop attendees and the answers provided by the presenters.

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