While the global economy appears to be heading out of the recession, CMOs and all marketers are once again looking at how they can regain, maintain and grow market share. In contrast, these same marketing professionals are faced with a growing generation of digitally-oriented consumers who are connected 24/7, increasingly immune to the marketing practices of the last decade and are exposed to anywhere from 300 to 3,000 individual marketing message every day. So, where are marketers putting their money in 2011? Here’s my take! Mobile Computing, Devices and Marketing
InfoTrends and North American Publishing Company (NAPCO) announced today the formation of an advisory board to provide industry insight for the 2010 InterACT! Conference. The event is scheduled for August 10-11, 2010 at the Crowne Plaza Chicago O'Hare in Rosemont, IL.