Jeff Sexton

Are you testing landing pages like a primate on steroids? Are you spinning wheels trying to unearth your next conversion rate boost? Here are four Web site areas that often are overlooked and misunderstood, and some suggestions on how you can improve them for better site conversion. 1. Create a Better Perception of Site Speed Load time is not the only element that affects a visitor’s impression of how quickly your site and each subsequent page appear on-screen. While a site loads with an absolute speed, it’s possible to give the impression it’s loading faster by prioritizing your information and loading critical details first. Actual speed and

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