Jeff Pelzel

How Data Mining Can Help You Dig the Nuggets Out of Your Business Imagine having a rare and valuable art collection and keeping it locked in the closet. Now think of data practices. Same situation. Marketers spend millions of dollars a year to gather and store large quantities of data that are never seen by the human eye. Other companies spend a great deal of money to run reports, graphics and analysis to show to marketing and sales personnel, but are unable to transform these expenditures into day-to-day actions. Data is merely words and numbers without meaningful actions attached. That is why data mining—extracting

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