Jeff Pelzel Anne Quimby Mathias Survival

Delivering A New Product to Market Requires More Than a Mere Advertising Blitz By Jeff Pelzel & Anne Quimby Mathias Survival of the fittest—the strong conquering the weak. Considering today's competitive environment and shortened product life cycles, survival of the fittest most often pits the quick against the slow. Velocity, or speed to market, has become the key differentiating factor for successful product launches. And it doesn't end there. Getting a product to market quicker is not the only important factor in achieving faster sales and an improved new product lifecycle. There are four critical factors to a successful launch. Think back to

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