With more phones than toothbrushes on Earth, and people accessing the Web more frequently via mobile than desktop, a marketing plan to reach your customers and prospects on their wireless devices is no longer a nice-to-have
The 2012 presidential election is important to direct marketers for reasons that have nothing to do with who wins or loses. It has been shaped by the tools of direct marketers—and many that marketers are only just starting to explore. It's not just politics imitating marketing, but perhaps also a glimpse into direct marketing's future.
Check out the marketing titles publishing in March, April and May 2012.
Despite the proven benefits, building, managing and optimizing mobile marketing databases can be an intimidating task. Those who take the plunge successfully give their customers the freedom and control to pick when and how they want to interact, resulting in measurable increases in brand loyalty and engagement. Here are six steps to help you optimize your mobile marketing database.