Jeff Ehrlich

Knowing your audience is a direct marketing basic and is key to saving you money on your fulfillment kits. Your first step in assessing your kit should be determining your goal: new sale, incremental business, customer/prospect awareness. With your goal in mind, develop fulfillment materials that communicate the right information in the most cost-efficient manner to drive the desired response. “Most cost savings are coming from the appropriate use of appropriate materials. This may sound like a no-brainer, but it’s not as simple as it sounds. When companies fail to appropriately segment their audience, they print, produce and ship non-relevant items, which cost money,”

By Hallie Mummert Climbing fuel prices coupled with consumers' desire for instant gratification create a challenge for direct marketers trying to keep their shipping costs under control. Target Marketing turned to several fulfillment experts for ideas on how direct marketers can walk the fine line between customer service and shipping cost management. 1. According to the experts, while the order handling and kit/order assembly processes benefit from continual improvements, the "rules of delivery" don't seem likely to change much in the coming years. So the insights that follow represent a set of best practices for delivering product and literature in the most economical

By Hallie Mummert 11 ideas for reducing your shipping costs. limbing fuel prices coupled with consumers' desire for instant gratification create a challenge for direct marketers trying to keep their shipping costs under control. Target Marketing turned to several fulfillment experts for ideas on how direct marketers can walk the fine line between customer service and shipping cost management. According to the experts, while the order handling and kit/order assembly processes benefit from continual improvements, the "rules of delivery" don't seem likely to change much in the coming years. So the insights that follow represent a set of best practices for delivering product

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