Joe Biden now joins Jeb Bush, President Donald Trump, Google, Marketo, and Dell in notable domain name foibles. While the Democratic presidential candidate’s domain got purchased by Trump’s reelection campaign, most of the names on that list simply forgot to renew domain names.
Yesterday, the post that popped up in my News Feed on Facebook looked fake — it said Googlers forgot to renew Google.com. It turns out, they had back in 2015. It’s something so basic it can even be automated, but so many marketers continue to forget to do so. So let’s do a little Friday morning schadenfreude, shall we?
Marketing automation provider Marketo failed to automatically renew the Marketo.com domain, and it messed up processes for numerous marketers on Tuesday and Wednesday.
Sometimes memes don’t help your brand; that said, don’t inspire harmful memes by doing stupid things to your own brand. In other words, don’t pull a Jeb Bush.