It took a court settlement before Big Tobacco released its internal marketing methods for advertising sugary drinks to kids, but today's brands need transparency so that never happens again.
Consumers want to feel good about what they’re buying. To that end, companies participating in #EmployeeAppreciationDay last week went a long way toward making great customer experiences more likely to happen for their brands.
While financial services marketers are omnichannel, there’s no shame in admitting the appeal of having a marketing mix percentage aimed at click-to-convert efforts to acquire banking customers completely via the branded sites.
Frogs, fish, dogs, spiders, hyenas, chimps and others in the animal kingdom all have an innate ability for counting. But we humans are easily fooled by numbers, especially when they’re presented in context. Learning to exploit the power of context can pay off big for marketers, but at the same time, marketers need to be careful not to be fooled themselves.
Who’s doing a good job at using email to develop and support their purpose-driven brand? Let’s quickly look at a few examples.
Chances are, you don’t know what I’m talking about and creating your brand schema has never been a line item on your marketing to-do list. Yet in today’s cluttered word of information overload, understanding schema is more critical than polishing your content, engagement and customer service strategies.