It’s my favorite mail piece this year — and it didn’t even include a check.
Worldata, the recognized leader in direct and interactive marketing services for over 30 years, announced today that President and CEO Jay Schwedelson has been featured in BtoB Magazine’s Who’s Who in 2011 annual report.
At this year's annual DMA show in scintillating San Francisco, I had to make a difficult decision at 11:15 a.m. on Monday. What session to attend? After all, there were literally 20 to (maddenly) choose from at that exact time.
Using email for prospecting isn't about promoting your offerings or selling; it's about building trust and starting relationships. On Feb. 2 at the Direct Marketing Association's 2010 Email Evolution Conference in Miami Beach, Jay Schwedelson, corporate vice president of Worldata, offered the following eight tips — illustrated with examples from Worldata — that make a difference when it comes to email prospecting.
Emerging online strategies such as co-registration (a referral tactic), click-to-call technology (a tool for live leads) and e-mail exchanges (a targeted approach), can generate new leads at low costs. Contrary to popular belief, cost-per-lead marketing can be used within very tight target audiences by working with category-specific sites. Try a dry offer rather than an incentive offer, because the leads that are generated via these strategies are more highly responsive. Since you are paying for the leads on a cost-per-lead basis, your goal should not be to get the most leads, but to get the most qualified leads. It is helpful to use an autoresponder