Last week I hosted a webinar that featured Forrester Research Senior Analyst Jason McNellis, who spoke about the "Age of the Customer." His main message was customers today are enormously empowered and often know more about a product than the salesperson. And businesses that focus most on their customers, in fact, become customer-obsessed — to win, serve and retain those customers — will be the ones who succeed.
Campaign management isn't a tactic or piece of technology in customer obsessed organizations--it's an orchestrated game plan that connects data and decisions with customers and context across channels, devices and stages of the customer lifecycle. But many organizations fall short of this vision.
Join guest speaker, Forrester Research Inc. Senior Analyst Jason McNellis, as he outlines how changing customer expectations are challenging old campaign paradigms, while increasing the importance of a new type of campaign management solution. Also hear George Corugedo, CTO of RedPoint Global, discuss how RedPoint is helping marketers, chief digital officers, and customer engagement professionals expand their ability to become "customer-obsessed."
Sponsored by RedPoint Global Inc.
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