Jason McNellis

Peggy Hatch is a senior advisor at NAPCO Media. A direct mail copywriter, she co-founded Who’s Mailing What! with her husband Denny Hatch. Her previous position at NAPCO Media was Group President for the Target Marketing Group.

Last week I hosted a webinar that featured Forrester Research Senior Analyst Jason McNellis, who spoke about the "Age of the Customer." His main message was customers today are enormously empowered and often know more about a product than the salesperson. And businesses that focus most on their customers, in fact, become customer-obsessed — to win, serve and retain those customers — will be the ones who succeed.

Campaign management isn't a tactic or piece of technology in customer obsessed organizations--it's an orchestrated game plan that connects data and decisions with customers and context across channels, devices and stages of the customer lifecycle. But many organizations fall short of this vision.

Join guest speaker, Forrester Research Inc. Senior Analyst Jason McNellis, as he outlines how changing customer expectations are challenging old campaign paradigms, while increasing the importance of a new type of campaign management solution. Also hear George Corugedo, CTO of RedPoint Global, discuss how RedPoint is helping marketers, chief digital officers, and customer engagement professionals expand their ability to become "customer-obsessed."

Sponsored by RedPoint Global Inc.

Click here to view this free webinar, today!

*As a subscriber to a Target Marketing Group publication, we thought this information might be of interest to you. This webinar is powered by the Target Marketing Group however, the content within was developed solely by the sponsoring company.

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