Janice Brandt

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

The Direct Marketing Association (DMA) honored two recipients with its 2012 Marketer of the Year Award at a ceremony held during DMA2012 in Las Vegas. “Each of these distinguished companies has demonstrated exceptional leadership, innovation, and marketplace success,” said Linda A. Woolley, DMA’s acting president and CEO. “We are proud to honor their significant accomplishments and contributions to the field of data-driven marketing. Both companies have been exceptional in establishing a personal relationship with their customer and leading the way on customer centricity. They are shining examples of how—when consumer data is used responsibly—customers are delighted and satisfied.”

The Magic of the Two-line Address When I was growing up on Long Island, the mailman frequently would deliver an envelope addressed as follows: Mr. Alden Hatch Cedarhurst, New York The letter could come from anywhere in the world and in just two lines—six words—reach my father out of more than 2 billion people on the planet. This never ceased to amaze me. Every son hopes to outdo the father. So when I became a member of AOL, I had a one-line address: dennyhatch@aol.com. Think of it! In this horrendously complex world with 6.5 billion people, I am reachable with one line—17 characters and a dot—from anyplace on earth and

As Time Warner Goes, So Goes TIME IN THE NEWS Despite recent major world events like the London terrorist bombings in July and the late December tsunami in Thailand, newsweeklies continued to struggle for the first half of the year. Time magazine, published by Time Inc., saw circulation remain flat for the period at 4.05 million, while newsstand sales dipped 3.4 percent to 157,217 copies. Newsweek saw its newsstand sales plummet 14 percent to 126,163, while total paid circulation rose 1.8 percent to 1.05 million. --Stephanie D. Smith "ABC: Celeb Titles Enjoy Circ Gains" MEDIAWEEK.COM, Aug. 16, 2005 NEW YORK - Financier Carl Icahn

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