Jane Berzan

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

Heather Fletcher is senior content editor with Target Marketing.

Understanding how to ignite customer engagement starts here in San Diego at DMA2014 with keynote presentations, advice from thought leaders, and insight from VIPs. "The central theme at DMA2014 is all about building and creating engagement," said DMA President Jane Berzan. "This year's event is a week-long experience that explores the connections between brands and consumers that can ignite customer engagement." So we got a few of them together to ask: What is engagement, and how does it fit into data-driven marketing?

Lindsay Hutter, the Direct Marketing Association's new SVP of communications, says she'll take a "stoplight" approach to what to change about DMA's communications strategy. She spoke with Target Marketing on Thursday afternoon before departing for the Saturday start of DMA2014 in San Diego

“In the fast-paced environment of direct marketing in 2014 and beyond, the best role for a trade association is to protect our self-regulation status—which is a privilege, not a right,” says Thomas J. Benton, interim CEO/COO of DMA. “That means guiding the industry in protecting consumers and the responsible use of data, helping consumers get the right offers and services in the right channels to power their digital lifestyles

The Board of Directors of the Direct Marketing Association (DMA) today appointed Thomas Benton as Interim CEO/COO and Jane Berzan as Interim President. Benton and Berzan have both been intimately involved in leading the implementation of DMA's strategic plan, as well as current initiatives and ongoing operations. Benton currently serves as COO and Berzan serves as SVP of programs, marketing and events. This transition follows Linda A. Woolley's announcement to resign her role as President and CEO.

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