Janay Palmer

Heather Fletcher is senior content editor with Target Marketing.

If NFL stood for "not for long" instead of "National Football League," the debate would center on how much more time it would take for its reputation to recover from a perceived cover-up of a crime—Ray Rice punching and knocking out his then-fiancé, now wife, Janay Palmer, in February in an Atlantic City casino elevator. Or "NFL" could continue to stand for what comes up in Twitter searches on Wednesday for the trending topic of #RayRice: "Related Searches: #nfl, #domesticviolence"

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