You can nominate our 2016 Target Marketer of the Year. Clicking on the Web form here allows you to fill in who you think represents the best marketer for 2016, because this person embodies the best marketing has to offer — professional accomplishment, integrity, innovation and service to the marketing community.
Dawn Zier is thriving in the frenzied pace of an Internet-ruled world for at least two reasons: Seemingly impossible challenges intrigue her, and she's chosen to live by her parents' words to "be the best that you can be." So far, that mentality is serving her and the company she heads well. Zier, the president and CEO of Fort Washington, Penn.-based weight loss meal plan provider Nutrisystem, is largely credited with turning the fortunes of her company around. Taking the position in November 2012, she inherited a company that had seen sales plummet 42 percent since 2008. Under her leadership, Nutrisystem added data-driven programs and is expecting soon to see "revenue growth for the first time in seven years," Zier says.
The Direct Marketing Association tends to pick experienced and successful direct marketers for its Hall of Fame. So Jan Brandt, one of four being inducted on Oct. 14 during DMA08 in Las Vegas, is no different. That's why marketers' ears perk up when she speaks.
Readers Respond to “The Decline and Fall of AOL,” published July 13, 2006. I want to share a couple of items to the history of AOL’s success. Jan Brandt left Field Publications as Advertising Director just at the time that Primedia, then K-III Communications, bought Field and included it with the Direct Marketing Group, of which Newbridge Communications (formerly Macmillan Book Clubs) was the anchor. Gryphon Editions was a division of Newbridge. I think the Field acquisition occurred in 1991. I also think Jan went to AOL directly from Field. Newfield, as it was renamed, slowly began to deteriorate. In 1993 K-III’s senior management,
By Alicia Orr Suman Years from now, each of us will remember where we were on the morning of Sept. 11, 2001. It was a day filled with horror and devastation, grief and sorrow. The first thing many of us did was turn to the media for answers—and to help us make sense of these hideous acts of terrorism against innocent civilians on American soil. At about 9:15 that morning, I tried to log onto CNN.com for information, only to find I couldn't gain access. Same was true for The New York Times Web site. A few hours later, however, both sites were easily