Jackie Walts

By Jackie Walts The by-product of a sagging economy, managers are being asked to produce results with significantly fewer resources than before. Even with budget cuts and leaner staffs, management expects top performance. At the same time, perhaps your agency is not performing well. Smaller staffs, fewer resources and a revolving door of junior account people add up to less responsiveness. It may be time to find a new agency. Here are 10 steps for picking the right agency. 1. Assess the situation. First, determine if hiring a new agency is the best solution. You may only need to re-evaluate and redirect the agency

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