Jackie Speier

Although the future and final shape of any "Do Not Track" legislation remain unclear, the effects on the online advertising world—and how consumers browse and experience the Web—are likely to be significant and far-reaching. Though the promise of greater privacy may sound alluring in the abstract, in practical terms consumers have a lot more to lose if online tracking disappears.

A new privacy bill that includes authorization for do-not-track regulations could be introduced in Congress as early as this week by Rep. Jackie Speier (D-Calif.). The proposal would enable the Federal Trade Commission to issue regulations ensuring that consumers can opt out of online data collection by companies engaged in interstate commerce, according to a summary provided by Speier's office.

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