Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

As marketers move from dipping their toes in mobile to making it a more prominent part of the marketing mix, a new Jack in the Box campaign provides valuable insight into how to take the location-based ad to the next level. Jack in the Box's new mobile advertising campaign puts location front and center, delivering on the hype of providing the right offer at the right time and place. The new ad incorporates a built-in map, day-parting and directions to trigger immediate foot traffic to a location.

After nearly 10 years as U.S. Postmaster General and CEO of the U.S. Postal Service, John E. Potter yesterday announced that he will retire on Dec. 3, after 32 years of service.

--(PR.com)-- Marketingworks today announced that Chas Salmore will be speaking at the Direct Marketing Associations (DMA) DMA2010 Conference & Exhibition. DMA2010, the global ROI marketing event will take place October 9-14, at the Moscone Convention Center in San Francisco, California.On Monday, October 11th, 2010 Chas Salmore will deliver The Basics- Results in Online Marketing & Social Media Trends, lending his expertise as an invaluable resource to conference attendees. Thousands of cross media/channel marketing professionals from over 50 countries are scheduled to be in attendance to learn from the remarkable lineup of speakers as well as attend sessions by the

Over the past month, I downloaded a boatload of material on the current financial mess for my archive. One story haunted me--the surreal tale of AIG's chief executive officer, Robert Willumstad, who thought he only needed $20 billion to get out of a hole.

Four days later--after a series of reports--he discovered the tab was really $80 billion.

How can a supposedly hands-on, competent CEO misplace $60 billion?

That's $60 billion with a B!

What single word powered IBM to become a great high-tech global conglomerate that changed how business was done and wars were fought? THINK. From the IBM Web site: THINK was a one-word slogan developed by IBM founder Thomas J. Watson, Sr. It appeared in IBM offices, plants and company publications in the 1920s and in the early 1930s began to take precedence over other slogans in IBM. It eventually appeared in wood, stone and bronze, and was published in company newspapers, magazines, calendars, photographs, medallions—even New Yorker cartoons—and it remained for years the name of IBM’s employee publication. You can still find echoes of

Razor Wars: Little Schick cries foul and the giant is nicked Look over the saga of Gillette vs. Schick-Wilkinson Sword, and you do not find two rivals vying for share of shaver market. This latest decision in favor of Schick is but one small victory in what is a truly nasty, all-out war between a corporate Goliath (Gillette with 90 percent market share) and David (Schick). The conflict is not only being waged in the media and on retailers' shelves for the whiskers of the American post-pubescent males, but also in courtrooms on both sides of the Atlantic. To follow their endless

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