J. Walter Thompson

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

How do you find inspiration? For many, the simplest ideas articulated in the form of a short quote can help you to think a little clearer, to move a little faster, to work a little harder, to drive toward a loftier goal. So to help you, I have curated a list of what I believe are the 22 best marketing quotes. You’ll see some familiar marketing greats like Ogilvy, Drucker, Godin and Kawasaki. You’ll also see some broader marketing concepts from Benjamin Franklin, William Shakespeare and more

Razor Wars: Little Schick cries foul and the giant is nicked Look over the saga of Gillette vs. Schick-Wilkinson Sword, and you do not find two rivals vying for share of shaver market. This latest decision in favor of Schick is but one small victory in what is a truly nasty, all-out war between a corporate Goliath (Gillette with 90 percent market share) and David (Schick). The conflict is not only being waged in the media and on retailers' shelves for the whiskers of the American post-pubescent males, but also in courtrooms on both sides of the Atlantic. To follow their endless

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