Ingvar Kamprad

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

In New Jersey the other week, a full tank of gas cost me $53.00. This was $13.00 more than my weekly salary as an NBC page in 1956. My second job at Prentice-Hall in 1960 was writing press releases for $60.00 a week. My third job, publicity director at Franklin Watts Publishing Co., paid $90.00 a week. Frank Watts used to say, "I want all my employees to feel overworked and underpaid." We did.

Is Eos a Viable Business Model? April 4, 2006: Vol. 2, Issue No. 26 IN THE NEWS Eos offers first-timers reduced fares, money-back guarantee Eos, the new airline offering premium-only service between London (Stansted) and New York (Kennedy), is offering reduced fares and a money-back guarantee to certain British Airways and Virgin Atlantic business travelers willing to try Eos for the first time. —Travel Weekly Daily Bulletin, March 29, 2006 IKEA billionaire founder proud to be frugal Kamprad always flies economy, drives 15-year-old car GENEVA—IKEA founder Ingvar Kamprad, ranked 4th richest man in the world, drives a 15-year-old car and always flies economy

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