Hugh Jedwill

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

Twitter and Foursquare have proven that consumers are interacting extensively with social media via mobile devices. But many companies aren't leveraging the two to drive each other. At InterACT!, Hugh Jedwill sat down with Andrew Koven of Steve Madden Shoes to talk about how Madden's mobile strategy is driving its social media fanbase.

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