Howard Dean

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

There's no question that the Obama for America campaign set a new standard in online fundraising. Of its $750 million raised, half a billion came in online. Let me say that again. Half a billion dollars came in online; that's 6.5 million small donations, with an $80 average gift, from 3 million donors. Those numbers are staggering. So how did Obama for America do it?

I read seven newspapers a day. Two of them—The Philadelphia Inquirer and The Wall Street Journal—are consumed in hard copy over coffee in the early morning. The other five—The New York Times, Chicago Tribune, Guardian, Los Angeles Times and The Washington Post—are scanned on the Internet along with regular visits to AOL’s news page and Matt Drudge’s deliciously scurrilous Web site (www.drudgereport.com). One morning, when things were going particularly badly in Iraq and former NFL star Pat Tillman was killed in Afghanistan, I saw a Web ad for John Kerry in The Times and sent him $500 charged to my American Express

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