Herman Smith

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

One night in the early 1980s, my wife, Peggy, and I were sitting in the second row of the Mark Hellinger Theater watching the musical romp “Sugar Babies,” starring Mickey Rooney and Ann Miller. Mickey Rooney (amazingly, this was his Broadway debut) was standing outside a hotel room door listening to what was going on inside between two newlyweds. It was the setup for a very old joke that I had known since boyhood. “When you get to the umbrella, it’s mine!” Rooney shouted through the door. I let out a guffaw that rocked the theater and the audience followed suit. Rooney marched down

More Blogs