Helen Deacon

By Helen Deacon In recent years, Germany has become a very attractive market for numerous foreign mailers representing many industries (mail order, publishing, financial services, charities, etc.) and this is reflected by the high number of new entrants, particularly from the United States. These include Lands' End, Peruvian Connection, ELG European Lottery Guild, HCI Direct and Vartec Telecom. So, What Makes Germany so Attractive? Market size: With more than 38 million households and 82 million inhabitants, Germany is the largest country within Europe and has the largest market of potential buyers. Standard of living: Without a doubt, Germans enjoy one of the highest

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