Harper Lee

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

As an author, I adore Amazon. It is easy, quick and cheap to get a book printed. A book gets its own landing page. A title never goes out of print and is available 24/7. Amazon promotes the hell out of the books it sells. Reviews are right there to help with the buying decision. Amazon's patented one-click ordering makes it a breeze to order. Prices are terrific.

Jill Goldsmith’s 27-word lead is classic Variety—slightly outrageous and an attention-grabber—and looked too good to miss, especially since we’re considering ditching Comcast for DirecTV. A good headline and lead will get a reader into a story or a memo, e-mail, white paper, book, story, report, blog or letter. The problem most of us have is losing the reader along the way. I’m delighted to welcome an old friend and long-time colleague, Bob Scott, as a guest columnist. Since the 1950s, Bob has been using Robert Gunning’s formula for helping writers make their prose clearer, more coherent and comprehensible. This is a piece you may well want

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