Harlan Sanders

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Grandpa Bill is on the hill With someone he just married. There he is at ninety-three, Doin’ what comes naturally. —Irving Berlin, Annie Get Your Gun, 1946 On Dec. 29, 2006, my wife, Peggy, and I had just made a shopping list for the New Year’s Eve dinner that we would be serving. The centerpiece was to be a standing rib roast. The following morning, I opened the The New York Times and came across a story by Andrew Pollack and Andrew Martin titled, “F.D.A. Says Food From Cloned Animals is Safe.” The most disturbing paragraph: Opponents hope to bring Congressional pressure to bear

Who Speaks for Your Company? The new General Motors strategy of offering employee pricing on all new models resulted in a 47-percent sales increase in June. Ford promptly followed suit. Chrysler went them both one better by not only offering employee discounts but bringing back Lee Iacocca--the man who saved the company in 1982 and became its spokesman--to do the TV commercials, complete with the line he made famous, "If you can find a better car, buy it." In 1955 Ogilvy & Mather dreamed up the idea of using the CEO of Schweppes USA, the elegant, bearded Commander Edward Whitehead, as the centerpiece of

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