By Hallie Mummert Secrets of the decade's most successful controls. While direct marketers and Internet services companies strive to determine what roles Web sites and e-mail play in selling directly to consumers and businesses, direct mail continues to rule the direct marketing media mix. And with good reason. According to the Direct Marketing Association's 2004 Response Rate Study, only telemarketing and dimensional mail were reported by direct marketers as more effective than direct mail at pulling response. But let's consider these media that are more successful than direct mail. The fact that dimensional mail's bulk and dramatic presentation attracts attention is what prevents it
Hallie Mummert Secrets
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